Content That Keeps Working Long After the Shoot Ends
We produce professionally recorded, evergreen content for your social platforms — and build advertising campaigns designed to run alongside it.
Chris will manage your social media advertising. Your content can also be boosted through The Hickory Algorithm’s platforms, giving it more reach and a stronger connection to the local market.
Example
Video Podcast · Sponsored by Pace Atlantic LLC
Watch a full episode with Chris Goldby and Chris Parsons — long-form content a business can sponsor and share.
Recorded Once. Used Again and Again.
Each piece highlights your business, you, or a product you sell, and it keeps working long after the shoot ends. Reuse it again and again without spending another marketing dollar.
Evergreen Content
Professionally recorded content made for your social platforms, built to stay relevant instead of expiring next week.
Advertising Campaigns
Chris manages your social media advertising, with campaigns designed to run alongside your content. It can also be boosted through The Hickory Algorithm’s platforms to reach more of the local market.
Business Spotlight Features
A full editorial feature on your business — the storytelling format that puts local businesses on the map.
Pet Supplies Plus · Gastonia
Three reels from one campaign, each built to run on its own across social media and advertising.
One Shoot. Every Platform. Months of Reach.
Most content gets used once. A post about this week’s special is old news by next week, and the money spent making it is gone with it. Evergreen content is built around what stays true about your business: who you are, what you do, and why customers choose you. That keeps it usable for months, not days.
Post It Everywhere
One professionally recorded piece can be cut into versions for Facebook, Instagram, YouTube, TikTok, LinkedIn and your website, so every account you have is working from the same shoot.
Reach More People
Each platform puts you in front of a different audience. Showing up on all of them, more than once, with the same clear message is how a local business gets remembered.
Stretch Your Marketing Budget
You pay to produce it once. Every time a piece is reposted or reused, the cost of each view goes down.
Get More From Your Ad Spend
Evergreen pieces also make strong ads. Put a campaign behind content you already own, and your budget goes toward reaching people instead of producing something new every time.
Made in Hickory, by People Who Live Here
Everyone who works on your content is based in the Hickory area. Nothing is outsourced to an agency in a larger surrounding city. The people filming your business know the community it serves, because it’s their community too.
“I’ve worked with Chris on multiple projects over the past year. I would advise anyone that manages or owns a business go to him for business consulting and/or your marketing/ advertising needs. He has an exceptional ability to connect with his clients and know what they need to grow their company in a smart efficient way.”Matthew Grimm · Tommy’s Express Carwash
Let’s Put Your Business on Camera
Tell us about your business and what you want people to know about it.